Rite Aid Candy Power Wing Rite Aid Beauty Trays Walgreens TV Feature Marketers: How has the amount of account-specific P-O-P changed? Marketers: How has practice of requiring display fees changed in each channel? Marketers: What is the primary objective of your P-O-P? 2004 P-O-P Trends Report Marketers discuss RFQs, RFID technology, retailer relations and the role of P-O-P during a tough economy. Marketers: Please estimate how much typical P-O-P programs increase sales? Marketers: How have retailers' private-label strategies impacted your own? Marketers: Who sets up your P-O-P? First Previous 2090 2091 2092 2093 2094 Next Last
