Rite Aid 'Cat' Front Page Rite Aid 'Cat' Savings Card Offer Planned vs. Unplanned Brand Purchase Decisions Consumer Purchase Observations Consumer attitudes about shopping in the supermarket, drug and mass channels Rite Aid 'Cat' Inside Feature P-O-P Purchasing Influence vs. Media/Advertising Influence Novasoy Natural Power Tour Rite Aid 'Cat in the Hat' Sweepstakes P-O-P Recall vs. Media/Advertising Recall Average Time Spent Shopping a Category First Previous 2093 2094 2095 2096 2097 Next Last