Monster Energy tied in to the Oct. 25 release of Activision’s "Call of Duty: Black Ops 6" with a national campaign featuring activations at several retailers.
3D, animated gift and toy shopping experiences spotlight hundreds of rotating gift ideas, stocking stuffers and premium products throughout the season.
The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.
While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.