Digital & Email Marketing

The British retailer continues to add brands and make over beauty departments.

The e-commerce platform also introduced deeper insights for sampling campaigns and an integration that allows consumers to add products to their cart when shopping anywhere online.

While digital video ad spend and consumer consumption is on the rise, there is a misalignment between how consumers prefer to shop using video and how advertisers create and deliver these ads, an IAB study found.

Survey findings showcase how key trends such as personalization and privacy are impacting U.S. consumer behavior during online shopping.

The U.K. supermarket chain is offering its More Card members savings on more than 2,000 SKUs.

The “Blunt Marketing” campaign plays on the partners’ viral stunt last year, where the famed stoner declared he was giving up smoke, only to instead promote smokeless fire pits.

The majority of consumers are open to sharing their email address with a brand in exchange for an incentive, while only 21% will share demographic information, according to research from Decile.

Danone is the first brand to pilot the offerings.

Lowe's Media Network features a new logo and expanded advertising touchpoints for brands, including in stores and in the retailer's mobile app.

Gopuff has created custom, AI-enabled tools designed specifically for its ad partners and platform, such as objective-based buying, predictive audience targeting and bid optimization.