Digital Commerce

The regional grocer is set to launch digital advertising at nearly 200 supermarkets.

Skai once again tapped P2PI to produce its State of Retail Media report, surveying CPG brand and agency executives to get a much-needed window into what matters most to them, where they’re investing, how they’re shifting strategies and tactics, and what they’re most concerned about.

Learn how the manufacturer is doubling down on digital with AI to boost engagement, enhance creative content and drive conversions across e-commerce and social platforms.

CPG brand marketers in this year's survey indicated that RMNs are as or more effective than other digital media, and they’ve increased investment in them, among other findings.

Amazon unveils ad-tech service for online retailers, Dentsu hires IAB’s Jeffrey Bustos, and CVS bets on in-store media.

The cooperative also revealed a new sponsorship tied to Groundhog Day and a campaign featuring Punxsutawney Phil.

We're keeping the nomination window for our third annual awards program open through Feb. 7. The program honors the top commerce marketers pioneering retail media.

Inmar Intelligence’s Sherif Fahmy will explore the evolving role of RMNs in bridging discovery and purchase across multiple channels at P2PI's Feb. 19 event in Toronto.

Brands should consider a few factors at play to stay ahead of rapid change, writes Diaz Nesamoney of Jivox.

Buechel will lead Worldwide Grocery Stores, which includes Amazon Fresh, Amazon Go and Whole Foods.