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Solutions & Innovations
Path to Purchase NOW Series 2023
Retail Intel Webinar Series 2023
Path to Purchase NOW Series 2022
Retail Intel Webinar Series 2022
Commerce Marketing Program
Retail Media Unplugged
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Digital Edition Archives
You’re Invited to P2PI’s Networking MeetUp in Chicago
CPG brands, retailers, agencies and solutions providers are invited to a free in-person happy hour event bringing the commerce marketing industry together on May 24.
Retail Radar: Walmart Rolls Out Digital Shelf Labels; Amazon Enhances Ad Targeting Capabilities
Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."
The Fresh Market Pilots AI-Assisted Live Shopping
The solution, powered by Firework and available on the grocer's website, allows customers to utilize the in-video chat feature even after a livestream has ended.
Pinterest, Amazon Become Strategic Partners
Beginning later this year, third-party ads on Pinterest will direct users to the Amazon online store to purchase items.
New AI Solution Helps Enhance Digital Imagery
Beauty giant Coty is an early adopter of Vizit's AI image analytics software, which is monitoring and optimizing visual content effectiveness online across Coty's portfolio of brands.
Sam’s Club Launches Certified Partner Program
Advertisers and agencies who work with the retailer's Member Access Platform can immediately buy sponsored product ads along with "campaign-enhancing" technologies using a self-service interface.
Actress Tia Mowry Launches Clean Haircare Line at Walmart
The "Sister, Sister" and "Twitches" star launched a clean haircare line exclusively at Walmart in March.
Hearst Makes Recipes More Shoppable on Its Magazine Websites
Hearst leverages Chicory's full suite of publisher-tailored ad solutions and contextual commerce across 17 food brand sites, including "Delish" and "The Pioneer Woman."
Unilever Celebrates 'Meatless Fridays' at Meijer
Unilever tied in to Lent this year by running a bulk-purchase incentive on its meatless SKUs at Meijer.
Influential Retail Advisors to Keynote at Retail Media Summit
E-commerce experts Colin Lewis, director at Retail Media Works, and Andrea Leigh, founder and CEO of Allume Group, will headline the retail media-focused event in June.
Custom Protein Brand Arrives at Target
Target has become the exclusive brick-and-mortar retail partner of Gainful, a direct-to-consumer performance nutrition brand known for its custom protein powders.
2023 TikTok Trends
TikTok continues to take the world by storm. Every day, more brands are capitalizing on the app’s audience of over 1 billion users spending 1.5 hours on the app each day. Popcorn Growth breaks down the trends to help brands stay ahead of the curve.