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Solutions & Innovations
Path to Purchase NOW Series 2023
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Native Gives Target a Sweet Exclusive
Target is exclusively carrying a collection of personal care products from Procter & Gamble's Native inspired by New York-based bakery Baked by Melissa's cupcakes.
Retailers Find a 'Perfect Match' in PepsiCo's Soccer Sponsorship
PepsiCo brought soccer to the forefront at Walmart and Amazon by activating its official sponsorship of the Union of European Football Associations Champions League competition.
Target Takes Lego Beyond the Toy Aisle
Target partnered with The Lego Group this holiday season to release a limited-edition collection of nearly 300 SKUs across categories.
GilletteLabs Razor Launch Cleans Up at Retail
Procter & Gamble’s November 2021 launch of a GilletteLabs razor with a built-in exfoliating bar received extensive support across retailers.
M&M’s Goes Back to the Movies with Amazon
Mars Inc.’s M&M’s recently partnered with Amazon for a holiday movie incentive.
Walmart Unites Brands for Cold & Flu Relief
Walmart is using pallet displays in stores to spotlight OTC cold and flu solutions from national and private label brands.
7-Eleven Turns Fans into Influencers
7-Eleven is running a “Fuel Your Fandom” campaign for football season incorporating a social media contest, sweepstakes and program for veterans.