From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.
Powered by OpenAI’s ChatGPT API, Ask Instacart can answer customers' grocery shopping questions and serve personalized recommendations and question prompts based on their shopping history.
The latest edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across 65 criteria in five performance areas: audience targeting, measurement & reporting, media opportunities, innovation and partnership.
The ChiperAds platform allows brands to leverage first-party data and advanced advertising tools that can help suppliers penetrate accounts they’re not in and grow sales with existing accounts through targeted digital campaigns.
In partnership with retail technology provider Swiftly, the parent company of Save Mart, Lucky and FoodMaxx debuts enhancements featuring more retail media touchpoints and capabilities.
Target and Lego are running a “100 Years of Fairytales” contest challenging consumers to design a Disney Lego set that will be sold exclusively at the mass merchant