Department Store

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Client: Golden Book Publishing, New York
Distribution: Supermarkets, drugstores, department stores and mass merchants
Producer: Smurfit-Stone Display Group, Sandston, Va.
Division: Temporary, Books, Newspapers and Magazines
Objectives: To create a coloring contest and generate impulse purchases via a center aisle display that would have a four-way visibility with non-traditional "open look"; reduce parts, set-up time, costs and hold 768 pieces; be modular; and effectively communicate the features of the promotion.

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.