Department Store

Worldwide Cosmetics' marketing teams are raising the bar on merchandising in both professional salons and retail stores with more innovative P-O-P than ever before

Client: Swisscosmet, New York
Introduction: August 2002
Number of displays: 125
Construction/Materials: Portable counter, retractable bannerstands
Distribution: Department stores and salons
P-O-P company: airborne visuals, New York
Comments: Easy to set up and flexible within any store location, this display with banners, a counter set-up and a brochure holder for Swisscosmet's men's skincare products creates strong brand awareness.

Client: Lancome LLC, New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Injection-molded base, clear acrylic cover
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The look of this display complements the new line of mascara but also fits the look of the department store counter.

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Products: Daypacks
Number of displays: 100
P-O-P company: Tempo Creative, Northbrook, Ill.
Distribution: Department stores, sporting goods stores and luggage stores
Introduction: June 2002
Duration: Temporary
Construction: Metal and wire
Display set-up: Retail staff
High Sierra Sport Co. expects to issue a larger number of floorstands next year after the success of this one.

Client: Chanel Inc., New York
Introduction: August 2002
Number of displays: 2,000
Construction/Materials: Clear and translucent tinted acrylic
Distribution: Department stores
P-O-P company: Design Display Group Inc., Carlstadt, N.J.
Comments: The packaging and print advertising is incorporated into this Chanel tester display. The counter unit creates a strong presence and targets a younger market group.