Department Store

Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers.

Product: Nike high-tech vision and timing pieces
Number of displays: 800
P-O-P company: fixturethis, Vaughan, Ontario
Distribution: Sporting goods stores, Nike-owned retail and department stores across Canada
Introduction: July 2002
Duration: Permanent
Construction: Injection-molded acrylic
Display set-up: Nike merchandise trainers
Nike Canada's tubular displays are designed to have a high-tech look that reflects the premium watch and sunglasses line.

Product: Nike high-tech vision and timing pieces
Number of displays: 800
P-O-P company: fixturethis, Vaughan, Ontario
Distribution: Sporting goods stores, Nike-owned retail and department stores across Canada
Introduction: July 2002
Duration: Permanent
Construction: Injection-molded acrylic
Display set-up: Nike merchandise trainers
Nike Canada's tubular displays are designed to have a high-tech look that reflects the premium watch and sunglasses line.

Product: Nike high-tech vision and timing pieces
Number of displays: 800
P-O-P company: fixturethis, Vaughan, Ontario
Distribution: Sporting goods stores, Nike-owned retail and department stores across Canada
Introduction: July 2002
Duration: Permanent
Construction: Injection-molded acrylic
Display set-up: Nike merchandise trainers

Client: Estee Lauder, New York
Size of Run: 4,660
Production Date: July 2002
Producer: Diam International, Woodside, N.Y.
Division: Permanent, Multinational
Comments: Estee Lauder launched this counter display to department stores worldwide. The tester unit holds informational brochures, and the graphics and design of the unit are compatible with Estee Lauder's centralized campaign.