Department Store

Product: Traps for flies, yellow jackets and wasps
P-O-P company: Stone Container Corp., Chicago
Distribution: Supermarkets, department stores, home and garden stores
Introduction: April 1996
Duration: Permanent
Construction: Kraft-colored corrugated; pole with signage and motorized, voice-activated voice box
Troy Biosciences Inc.'s colorful Final Flight display was just what the company was looking for to attract customer attention to its first large-scale P-O-P effort.

Product: Monet Premiere Pearls (earrings, pins, necklaces and bracelets)
Number of displays: 1,125
P-O-P company: Adbox Inc., Hawthorne, Calif.
Distribution: Major department stores
Introduction: May 1996
Duration: Permanent
Construction: E-flute corrugated; plastic base; four-color printing
These displays of lightweight boxes stand more than 6 feet high. They consist of three boxes that lock together with clipless plastic connectors.

Product: Extra-Strength Peppermints breath mints
Number of displays: 100,000
P-O-P companies: David Lemley Design (design), Seattle; Eagle Paper Box Co. (manufacture), Tacoma, Wash.
Distribution: Convenience stores, department stores, mass merchants, drug chains, supermarkets
Introduction: July 1996
Duration: Temporary
Construction: Four-color 18-point paperboard

Product: Black Pearls fragrance
Number of displays: 3,400
P-O-P company: Dauman Displays Inc., New York
Distribution: Upscale department stores
Introduction: March 1996
Duration: Permanent
Construction: Injection-molded black nylon; injection-molded ABS pedestal with electroplated 24-carat bright gold; brushed gold aluminum; frosted bottle with jeweled stopper; screen-printed header

Product: Water filters
Introduction: June 1996
Number of displays: 5,000
P-O-P companies: Risdall Linihan Advertising (design), New Brighton, Minn.; GML Inc. (manufacturing), St. Paul, Minn.; The Bureau of Engraving (printing), Minneapolis; U.S. Brass (faucets), Plano, Texas
Distribution: Department stores, cataloguers, mass merchants
Duration: Permanent
Construction: Sintra (structure) with litho-label graphics

Product: Ray-Ban sunglasses display
Number of displays: 1,500
P-O-P company: Group Four Design (design), Avon, Conn.; CDA Industries Inc. (manufacture), Toronto
Distribution: Specialty sunglasses retailers, optical stores, sporting goods stores, department stores
Introduction: April 1996
Duration: Permanent
Construction: Wood, wire, metal, plexiglass
Bausch & Lomb's Ray-Ban brand sunglasses find a new home in rotating, multi-material cube displays.

Client: Robinson's/May
Products Promoted: Eau Svelte body treatment fragrance
P-O-P Company: Morrison & Burke Inc., Santa Ana, Calif.
Distribution: Department stores
Material: 3M Floor Graphic process
Introduction: September 1995

Product: Athletic footwear
Number of displays: 10,000
P-O-P company: Willamette Industries Inc., Elk Grove, Ill.
Distribution: Sporting goods, athletic specialty and department stores
Introduction: February 1995
Duration: Temporary
Construction: Corrugated
This corrugated display successfully met Avia's criteria for a display unit: it Is sturdy, lightweight, inexpensive and recyclable.