CPG

Our latest display gallery presents a sampling of eye-catching and effective in-store activations representing a variety of product categories and seasons.

The March/April issue of P2PI Magazine presents two popular annual reports: part 2 of our annual Trends survey, and profiles of our 2024 Hall of Fame inductees, writes Editorial Director Jessie Dowd.

The third annual awards program spotlights the next generation of leaders in commerce marketing.

We're keeping the nomination window for our second annual awards program open through April 14. The program honors the top commerce marketers pioneering retail media.

P2PI's second annual awards program will honor the top commerce marketers across brands, retailers, agencies and solution providers who are pioneering retail media. Nominate a colleague or peer by March 31.

Yes, marketers can use AI to work better, smarter and faster — but only with the right balance of oversight and human intervention.

This retail media advice includes creating adaptable technology and leveraging integrated insights.

Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Retail media has intensified the need for internal alignment at CPGs, writes Rob Rivenburgh of The Mars Agency.