Cosmetics

Client: Procter & Gamble Cosmetics, Hunt Valley, Md.
Size of Run: 1,100
Production Date: August 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Division: Temporary, Cosmetics: Multiple Product Line Merchandising
Comments: This endcap shipped to Target stores prepacked to ensure product placement was correct. A shade wheel helps the consumer select the right color and reduce the amount of product that is opened and "tested."

Client: Zia Natural Skincare, San Francisco
Size of Run: 180
Production Date: February 2002
Producer: Vintage Wood, Sebastopol, Calif.
Division: Permanent, Cosmetics: Testers
Comments: Wood construction helped this combination tester and product display blend into its intended retail environment: natural foods/products stores. The bottom half of the unit features ample storage space for boxed, ready-to-sell products.

*Determined by aisle optimization program
**Determined by Reset Analyzer Program

Products: Cosmetic solution products
Number of displays: 75
P-O-P company: Pratt Group West, Tustin, Calif.
Distribution: Sephora USA stores
Introduction: March 2002-March 2003
Duration: Permanent
Construction: Acrylic, laminate
Display set-up: Sephora staff
This permanent acrylic display was created to invite customers to try any one of English Ideas' cosmetic solution products. It was designed exclusively for Sephora USA stores.

Products: Cosmetic solution products
Number of displays: 75
P-O-P company: Pratt Group West, Tustin, Calif.
Distribution: Sephora USA stores
Introduction: March 2002-March 2003
Duration: Permanent
Construction: Acrylic, laminate
Display set-up: Sephora staff
This permanent acrylic display was created to invite customers to try any one of English Ideas' cosmetic solution products. It was designed exclusively for Sephora USA stores.