Cosmetics

A clean, sophisticated environment is sought for the launch of this minerals-based cosmetics line. The products are positioned in displays that are meant to resemble the New York skyline.

• Modular parts. Six-inch by six-inch pods are interchangeable on the display according to which products are merchandised.
• Loaded units. Cosmetics are filled in the pods before the display is shipped.
• Floorstand and counter styles round out a store-within-a-store family of displays.

Design Data

• Producer: Summit Manufacturing, Bay Shore, N.Y.

While this particular promotion is seasonal, the display ties in to the look of the brand's previous programs. Product is showcased in a minimal space on the counter.

• Matched colors. The display uses the various colors of red found on the products.
• Tower design. The showcased products sit at an angle on the tower shape.
• Vacuum metalized parts of the display add shine.

Design Data

• Producer: Design Display Group, Carlstadt, N.J.
• Client: MAC Cosmetics

Publication: All You
Issue Date: Feb. 19, 2010

Client Company: CND
Country of Production: China
Country of Placement: United States
Intended Length of Use: 24 months
Producer: One Source Industries, LLC.
Unit Cost: Under $200
Production Date: 6/8/2009
Production Run Quantity: 1,500
Objectives: Re-launch a completely new nail polish line with an innovative concept in a retail environment where the display has to sell the product itself. To cultivate and educate existing and new clientele.