Convenience Stores

Client: Hershey Foods Corp., Hershey, Pa.
Distribution: Convenience stores, supermarkets and mass merchants
Size of Run: 7,500
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

Product: Slim Jim meat snacks
Number of displays: 5,000
P-O-P company: Rock-Tenn Alliance Group, Winston-Salem, N.C.
Distribution: Convenience stores and supermarkets
Introduction: September 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Goodmark Foods' Slim Jim products were promoted this fall in a co-branded sweepstakes offer with 989 Studios' video games. The in-pack game cards were featured on a corrugated display.

You can be a star...

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Client: Nestle USA, Glendale, Calif.
Distribution: Convenience stores and petroleum chains
Size of Run: 1,000
Producer: Paul Flum Ideas Inc., St. Louis
Division: Permanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: This giant replica of the new NesQuick packaging helped introduce it along with new multiple flavors and reusable screw top caps. It was overwhelmingly accepted by retailers and the rollout far exceeded expectations.

Client: Pepperidge Farm, Norwalk, Conn.
Distribution: Supermarkets and convenience stores
Size of Run: 5,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Temporary, Snack Products and Soft Drinks
Objectives: To redesign an existing successful display that would cost less, use fewer components, be easier to set up, and hold three cases of the Goldfish 2-ounce product while reducing its footprint.

A Stone Cold Groove...