Convenience Stores

Client: Shell Oil Products, Houston, TX
Product(s) Promoted: Shell Gasoline
Distribution: Shell stations
Number of Stores: 13,800
Production Run Quantity: 17,000
Introduction: March 2007
Intended Duration: One year
Dimensions (H x W x D): 15" x 8" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pepsi-Cola Co., Norwalk, CT
Product(s) Promoted: Life Water
Distribution: Drugstores and Convenience Stores
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: November 2006
Intended Duration: Permanent
Dimensions (H x W x D): 88" x 20" x 20"
Weight: 74 lbs.
Budget Category (U.S.): $101 - $150

Client: General Mills Latin America, Miami, FL
Product(s) Promoted: Nature Valley Granola Bars
Distribution: C-stores in seven Latin American countries
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: January 2007
Intended Duration: Two years
Dimensions (H x W x D): 17" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Madden Communications Inc., Wood Dale, IL, for Miller Brewing Co., Milwaukee
Product(s) Promoted: Miller Chill Beer
Distribution: Convenience Stores in FL, TX, AZ, NM, CA
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 22" x 30" x 3"
Weight: 12 lbs.
Budget Category (U.S.): $151 - $200

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: California Lottery, Sacramento, CA
Product(s) Promoted: Next Millionaire Scratchers ticket
Distribution: Lottery retailers throughout California
Number of Stores: 20
Production Run Quantity: 20
Introduction: April 2006
Intended Duration: Four months
Dimensions (H x W x D): 1" x 60" x 36"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100

Client: Red Bull North America, Santa Monica, CA
Product(s) Promoted: 8.3-ounce and 12-ounce singles and four-packs
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 12,365
Introduction: September 2006
Intended Duration: One year
Dimensions (H x W x D): 36" x 16" x 16"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Coca-Cola North America, Atlanta
Product(s) Promoted: PowerAde 20-ounce bottles
Distribution: Convenience Stores
Number of Stores: Not available
Production Run Quantity: 200
Introduction: February 2007
Intended Duration: 6-8 weeks
Dimensions (H x W x D): 60" x 23" x 23"
Weight: 35 lbs.
Budget Category (U.S.): $101 - $150

Client: Diageo, Norwalk, CT
Product(s) Promoted: Smirnoff Ice Malt Beverage
Distribution: Convenience stores nationwide
Number of Stores: Not available
Production Run Quantity: 402
Introduction: March 2007
Intended Duration: Three years
Dimensions (H x W x D): 24" x 18" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

Client: Jelly Belly Candy Co., Fairfield, CA
Product(s) Promoted: Jelly Belly Candy
Distribution: All Major Retailers Nationwide, Speciality Retailers and Independents
Number of Stores: 15,000
Production Run Quantity: Packaging: 6 million; P-O-P: 5,000
Introduction: January 2006
Intended Duration: 8 months
Dimensions (H x W x D): 41" x 14" x 19"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50