Consumer Electronics

Retailers' desire for smaller, standard packages and more efficient displays is leading suppliers to consider new formats, interactive displays and other options.

Client: The Learning Co., Cambridge, Mass.
Products Promoted: Spanish, German and French educational computer software
Marketing Strategy: Each Spanish, German and French software box on the retail shelf was assembled featuring a custom audio message on a brochure module. When the customer opens the front graphic panel on each box, a message activates the greeting (in that particular language) and educates the individual about the software's contents and features.
Number of Displays: 100,000

Client: David Blank & Assoc, Seattle
Product Promoted: Project 2000
Marketing Strategy: The client wanted to expand the traditional customer base for this product by creating interest in office superstores.
Introduction: April 2000
Number of Displays: 1,000
Distribution: Staples stores
Construction/Materials: .010 and .020 vinyl, offset lithography, screenprinting, heat bending in base, adhesive tapeP-O-P Company: Rapid Displays, Union City, Calif.

Client: Humongous Entertainment, Bothell, Wash.
Product Promoted: "Backyard Baseball 2001" software
Marketing Strategy: The client wanted to promote its new "Backyard Baseball 2001" software game and grab the attention of both parents and their kids in stores.
Number of Displays: 1,000
Distribution: CompUSA, Noodle Kidoodle and Zany Brainy
Construction/Materials: Corrugate
P-O-P Company: Pacific Southwest Container, Modesto, Calif.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: IntelliMouse Explorer
Objective: To introduce a new technology to shoppers as they enter the store and drive them to the product display area.
Introduction: October 1999
Number of Displays: 250
Construction/Materials: Plexiglass stand, vacuum-formed mouse, screenprinted graphics
P-O-P Company: Promo Edge, Neenah, Wis.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: Computer processor
Objective: To penetrate Office Depot and Sears stores with a merchandising system that is located in the heart of their desktop computer area. These retail environments were challenging due to the limited store space devoted to PCs and the various department layouts.
Introduction: Spring 2000
Number of Displays: 700

Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago