Consumer Electronics

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago

Client: Iomega Corp., Roy, Utah
Products Promoted: Clik! PC card drive, Zip CD and Zip 250
Objective: To increase awareness of Iomega's complete line of removable storage media.
Introduction: February 2000
Number of Displays: 750
Construction/Materials: Litho-laminated 3 mil white Sintra; .050 brushed aluminum with clear iodized finished white powder, wire feet, acrylic stops
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Logitech Inc., Fremont, Calif.
Product Promoted: Cordless keyboards and mice
Objective: As the company's first product-wide promotional campaign, this display helped secure retail space and gain visibility for cordless keyboards and mouse products.
Introduction: May 2000
Number of Displays: 1,600
Construction/Materials: Corrugate
P-O-P Company: Protagon Display Inc., Toronto

Client: Palm Computing, Santa Clara, Calif.
Products Promoted: Palm III and Palm V Organizers
Objective: The displays demonstrate and differentiate the Palm product line to consumers in all electronics retail channels.
Introduction: March 1999
Number of Displays: 750
Construction/Materials: Injection-molded plastics; wood; litho-mounted, heat-bent and die-cut plastics
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.

Client: Intel Corp., Santa Clara, Calif.
Product Promoted: AnyPoint Home Network products
Objective: Targeted for endcap use in CompUSA stores, the unit has blinking lights on its header and an oversized product lug-on to draw attention.
Introduction: June 1999
Number of Displays: 235
Construction/Materials: Metal infrastructure of shelves, fabricated and powder coated; styrene header; LED lights; acrylic brochure holder
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: 3Com Corp., Rolling Meadows, Ill.
Products Promoted: Computer modems
Objective: To gain a top-shelf position in OfficeMax stores with a high-tech, consumer-friendly look. This system was also designed to allow modems to be changed out as new models become available.
Number of Display: 250
Construction/Materials: Powder-coated metal, bright silver steel, chrome hex nuts, four-color process graphics, screenprinting, plastic
P-O-P Company: Visual Marketing Inc., Chicago

As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: IntelliMouse Explorer
Objective: To introduce a new technology to shoppers as they enter the store and drive them to the product display area.
Introduction: October 1999
Number of Displays: 250
Construction/Materials: Plexiglass stand, vacuum-formed mouse, screenprinted graphics
P-O-P Company: Promo Edge, Neenah, Wis.