Consumer Electronics

Client: Upshot, Chicago
Products Promoted: Sony's "Xplod" product line
Objective: The goal was to create awareness for the product line on a display that is easy to set up. A free offer for Xplod clothing with the purchase of select products was also indicated.
Introduction: October 1998
Construction/Materials: Four-color process lithograph and B-flute corrugated litho-mounted to B-flute and die-cut; all components were preattached to reduce field assembly time
P-O-P Company: Rapid Displays, Chicago

Client: Nokia Electronics, Irving, Texas
Products Promoted: Nokia cell phones and accessories
Objective: The distinctive and highly visible lighted sign helps build brand recognition in the consumer electronics market. The signs were designed for placement in department store electronics departments and shop windows.
Introduction: March 1998
Construction/Materials: Screen-printed and CNC-cut acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processors
Objective: The semipermanent, modular merchandising system consists of interlocking pieces that can be configured to fit various needs and can be easily updated. The brand identity is reinforced with the use of the Intel Inside logo and the brand's blue color.
Introduction: September 1998
Construction/Materials: Powder-coated metal, screen printing, litho on Sintra, acrylic
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Ericsson, Research Triangle Park, N.C.
Products Promoted: Ericsson cellular phones
Objective: The lighted sign was distributed to cell phone service providers to indicate that their stores offer Ericsson cellular phones. The purpose is to build brand recognition while linking Ericsson phones with the services being offered.
Introduction: May 1998
Construction/Materials: Screen-printed acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Cobra Electronics Corp., Chicago
Products Promoted: microTALK handheld two-way radio communication device
Objective: The new product is positioned in prime, high-traffic locations in Kmart stores. It is designed to spur impulse sales.
Introduction: April 1999
Construction/Materials: Corrugated with four-color process printing
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Products: Sony phones, multiple carriers' phone service
Number of displays: 500
P-O-P companies: Thomson-Leeds Company Inc. (design and construction), New York; Ervin Montague Design (insert design), Pasadena, Calif.
Distribution: Carrier-direct stores and indirect sales channels such as electronic retailers
Introduction: April 1999
Duration: Permanent
Construction: Acrylic, vacuum-formed styrene with metal substructure, plastic and four-color litho
Display set-up: Retail staff