Consumer Electronics

Client: RadioShack, Fort Worth, Texas
Distribution: RadioShack stores
Size of Run: 5,000
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Film and Batteries
Objectives: To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.

Client: Motorola, Suwanee, Ga.
Distribution: Home Depot stores
Size of Run: 200
Producer: ASA Inc., Bensenville, Ill.
Division: Permanent, Telecommunications
Objectives: The client wanted a multi-functional display to effectively introduce its professional radios at retail. Motorola needed a secure and upscale presentation that would easily accommodate assorted product planograms and periodic updates or changes.

Client: SKY Latin America L.L.C., Miami Lakes, Fla.
Distribution: SKY TV satellite dealers in Latin America
Size of Run: 500
Producer: Chicago Display Marketing, Melrose Park, Ill.
Division: Permanent, Home Entertainment-Non-Interactive, Non-Motion or Non-Illuminated
Objectives: To provide a kiosk that reflects the quality of the SKY brand and content while establishing a strong visual presence in new markets.

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Client: Yamaha Music Corp., Buena Park, Calif.
Distribution: Piano Showrooms
Size of Run: 500
Producer: J.P. Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Fine Items and Cameras
Objectives: The client wanted a communication tool that would help the consumer understand and appreciate the quality workmanship and materials that go into their piano products. The unit had to tie in with the existing Yamaha brand identity and graphic scheme while being flexible enough to be used in a variety of piano showrooms.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: SideWinder Force Feedback Pro
Objective: To develop a modular, compact, core display with add-on graphic elements for various retail space placements and to create easily changed language graphics. To allow shoppers to test the six top forces while graphically reinforcing the technology features and benefits.
Introduction: September 1997
Construction/Materials: Injection-molded and vacuum-formed plastic, litho and screened graphics, electrical wiring, custom circuit board and speaker

Client: Bell Atlantic Mobile
Producer: Telescan Systems Inc.
Comments: This display features ViewScan Internal, a self-contained interactive video module. It includes a touch-sensitive graphic with buttons for twelve Bell Atlantic Mobile products and services. All the video is stored on a CD. The unit counts the number of customer interactions and product references.