Consumer Electronics

Client: Nokia Electronics, Irving, Texas
Products Promoted: Nokia cell phones and accessories
Objective: The distinctive and highly visible lighted sign helps build brand recognition in the consumer electronics market. The signs were designed for placement in department store electronics departments and shop windows.
Introduction: March 1998
Construction/Materials: Screen-printed and CNC-cut acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processors
Objective: The semipermanent, modular merchandising system consists of interlocking pieces that can be configured to fit various needs and can be easily updated. The brand identity is reinforced with the use of the Intel Inside logo and the brand's blue color.
Introduction: September 1998
Construction/Materials: Powder-coated metal, screen printing, litho on Sintra, acrylic
P-O-P Company: Rapid Displays, Union City, Calif.

Client: Ericsson, Research Triangle Park, N.C.
Products Promoted: Ericsson cellular phones
Objective: The lighted sign was distributed to cell phone service providers to indicate that their stores offer Ericsson cellular phones. The purpose is to build brand recognition while linking Ericsson phones with the services being offered.
Introduction: May 1998
Construction/Materials: Screen-printed acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Cobra Electronics Corp., Chicago
Products Promoted: microTALK handheld two-way radio communication device
Objective: The new product is positioned in prime, high-traffic locations in Kmart stores. It is designed to spur impulse sales.
Introduction: April 1999
Construction/Materials: Corrugated with four-color process printing
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: AudioVox Corp., Hauppauge, N.Y.
Products Promoted: Car/truck stereos
Objective: The display conveys that the "Heavy Duty" car/truck stereos are the most dependable and strongest on the market.
Introduction: February 1998
Construction/Materials: Melamine, styrene, wood, metal, screen printing
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: Havas Interactive Inc., Torrance, Calif.
Producer: Justman Packaging & Display, Los Angeles
Marketing Objective: To attract both parents and children who buy educational software.

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processor
Objective: The permanent endcap is placed in high traffic areas of Circuit City's computer hardware section where Intel personal computers are showcased. The display is easy to install and may be easily updated.
Introduction: February 1999
Construction/Materials: Fabricated metal, powder coating, acrylic, styrene and screen printing
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: CompUSA, Dallas
Products Promoted: DVD, WebTV, and DBS (Digital Broadcast System)
Objective: The endcap kiosk merchandises multiple SKUs of DVD players, WebTV and DBS. It highlights the line of products that CompUSA is carrying and educates the consumer about these new technologies through an interactive presentation.
Introduction: November 1998
Construction/Materials: Wood, metal, plastic and interactive electronics
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.