Consumer Electronics

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

These self-service retail solutions were designed to address key challenges CPG brands and retailers encounter, including labor shortages, theft and shrinkage.

The deal will help advertisers reach and serve shoppers in new ways, including TV and in-home entertainment and media experiences, through Walmart Connect, the retailer’s retail media arm.

The move provides a visible and easy access point to a popular gift-giving and holiday category: small appliances.

The partnership enables advertisers to programmatically access thousands of digital screens throughout Canadian stores.

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

Recent retail news includes Best Buy kicking off a new campaign and giving itself a brand refresh.