Consumer Analytics

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Learn how the two companies are enhancing shoppability using first-party data.

The goal is to improve programmatic campaign performance on the open internet with retail media data.

A partnership with NielsenIQ informs a deeper understanding of omnichannel beauty shopper behavior across North America.

Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.