Consumer Analytics

The platform will support on-site display, sponsored search and in-store digital screens, and is built for the grocery sector.

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

The portal provides advertisers visibility into how shoppers discover and choose products across channels.

Research from SheSpeaks underscores that shelf-level influence, product availability and in-store promotions are crucial to shaping purchase decisions — all while private label momentum rises.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

Brands and retailers are embracing game mechanics in physical retail to create immersive experiences and generate consumer insights.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

The streaming platform supports a new branded content studio with Kroger and an addressable CTV ad integration with Amazon DSP.

Learn how the two companies are enhancing shoppability using first-party data.