Consumer Analytics

Brandmovers' team of loyalty and promotions experts share examples of where and how their clients in regulated industries are creating success.

Industry leaders emphasized the power of data harmonization, personalization and cross-functional teamwork to elevate the shopper journey.

The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.

Here are steps retailers and brands can take for meaningful change, according to Joe Frick of G-Comm.

The company will soon leverage advanced data insights to deliver hyper-targeted, personalized experiences.

The Path to Purchase Institute's latest proprietary consumer research surveyed shoppers in English and French to understand how retail media touches them and its overall impact.

The new integration offers retailers and CPGs a way to distribute sponsored samples using data to target relevant consumers.

The Path to Purchase Institute's latest proprietary consumer research examined how the BevAlc shopper journey evolved for the third consecutive year in 2024.

The shift can create a win-win situation for brands and retailers, writes Adam Skinner of Epsilon.

Explore how shifting consumer behaviors and emerging trends are reshaping brick-and-mortar retail media in this data-driven webinar.