OOH media company Clear Channel Outdoor and data marketing provider Aqfer are enhancing secure data collaboration capabilities through interoperable data clean rooms.
The 'Summer of Amour' platform celebrates the ice cream brand's new macaron flavors at romantic destinations across the globe, including in Paris, London and Hong Kong.
A new contract with Eagle Eye Solutions will help the supermarket enhance its loyalty program and scale the number of broadcast and targeted offers available.
Heart & Soul Marketing will develop a fresh brand campaign for Giant Food by leading the creative concepting and development for television, out-of-home, seasonal and in-store.
Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.