Candy & Gum

Candy and Snack Merchandising Explode at the Point-of-Sale

Product: Gummi Beans candy
Number of displays: 2,000
P-O-P companies: Garform International (header design), Miami Lakes, Fla.; Omaha Box Co. (header die-cut, display manufacture), Omaha, Neb.; Ivy Hill Graphics (printing), Amityville, N.Y.
Distribution: Supermarkets
Introduction: March 1997
Duration: Temporary
Construction: Corrugated
This colorful, die-cut header card introduces Trolli's new crunchy and sour Gummi Beans candies.

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce a new product line extension with high volume retail placement. Needed to have visual impact, be cost effective and be easy to assemble.
Construction: Corrugated board, lithographic printing
Introduced: December 1996
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Marketer: Hershey North America, Hershey, Pa.
Objective: To develop impactful P-O-P tie-ins with the movie debut. To increase the quantities of product in-store with versatile displays for different products.
Construction: Direct print, preprint and 4 CP litho laminated on B- and E-flute corrugated. Die cut, glue and foam tape to assemble and Kraft tubes and metal S-hooks provided for in-store assembly
Introduced: April 1997
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.

Marketer: Archibald Candy Corp., Chicago
Objective: To create a secondary placement to provide a "family look" for all Fannie May merchandising materials in-store. It can be anchored onto a prominent P-O-P piece already in place, a Fannie May freezer, or it can take advantage of underused wing space on its own.
Number of Displays: 260
Construction: Wire frame, rotationally molded plastic, vacuum-formed and screen-printed header
Introduced: June 1997
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Client: Various American Greetings Retailers
Producer: American Greetings Corp., Cleveland
Category: Multiple Materials - Confectionery/Snacks
Intended Length of Use: 8 weeks, reusable for 2-3 years
Production Run: 150
Unit Cost Range: More than $250

Product: Tootsie Roll XL candy
Distribution: Drugstores, supermarkets and c-stores
Introduction: February 1997
Duration: Temporary
Construction: Corrugated
Tootsie Roll's new corrugated display emphasizes the big size of its 10-inch-long XL candy by extending the trays over the edges of the base.