Candy & Gum

Analyzing the most successful new products of 2002-2003

Client: Hershey Foods, Hershey, Pa.
Producer: Menasha Display, Philadelphia
Duration: Temporary
Size of Run: 20,000
Introduction: November 2003
Comments: Developed as part of a launch campaign, this display features the product's unique swoop shape in the riser.

Client: Hershey Canada Inc., Mississauga, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 5,000
Materials/Processes Used: Four-color litho printing on 100# paper, mounted to B-flute corrugated.
Comments: A 16-inch-by-16-inch footprint takes up minimal space at retail while showcasing multiple Hershey brands.