Candy & Gum

Product: Snickers candy bars
Number of displays: 60,000 floorstand shippers; 25,000 power wings
Distribution: Convenience stores
Introduction: December 1997
Duration: Temporary
Construction: Corrugated; litho label
More than seven million instant-win prizes were offered in Snickers candy bars displayed in floorstands and power wings.

Product: Juicefuls and Velamints
P-O-P companies: Gibson Graphics (design), Chicago; United Packaging Co. (manufacture, bases and headers), Schaumburg, Ill.
Distribution: Mass merchants
Introduction: January 1998 (Velamints); February 1998 (Juicefuls)
Duration: Semipermanent
Construction: Corrugated
New display colors as well as a new header and redesigned packaging featuring four-color fruit photography will support the Juicefuls brand in 1998.

Client: Adams U.S.A., Toronto
Product Promoted: Dentyne Ice gum
Marketing Objective: To build brand awareness and generate incremental sales.
Producer: QVS Instore Inc., Markham, Ontario, Canada
Distribution: Convenience stores
Quantity: 1,000
Materials/Process: Flexcon/Flexstat
Introduction: October 1997