Candy & Gum

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To provide an off-shelf home for a lot of product in a compact footprint. To communicate the price and product value to the consumer.
Construction: Corrugated
Introduced: April 1997

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To offer an off-shelf merchandising vehicle that communicates the critical brand elements. To introduce the seasonal elements in a bold, graphic way.
Construction: Flexo-printed corrugated
Introduced: September 1997

Marketer: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
Objective: To generate incremental sales at checkouts.
Construction: 200-pound E-flute, bleached white, two-color direct printed
Introduced: 1996
Producer: McLean Packaging Corp., Philadelphia