Candy & Gum

Retail Channel: Supermarket/Grocery Food Items
Display Type: Permanent Freestanding Floor/Aisle
Campaign: Halloween Large Theme Display
Marketer: M&M/Mars
Producer: Smurfit-Stone Display Group, Richmond, Va.

Product: Ice Fresh hard candy
P-O-P company: Commander Packaging Inc., Chicago
Introduction: January 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Storck USA has introduced Ice Fresh candy with sample packets that are promoted via a combination power wing/floor display and a countertop unit

Client: Hershey Foods Corp., Hershey, Pa.
Distribution: Convenience stores, supermarkets and mass merchants
Size of Run: 7,500
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Client: Impact Confections, Roswell, N.M.
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 5,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: To create an in-store display that is unique, commands attention and ties in with the product concept to resemble a ladder. The display has generated awareness and visibility, which resulted in increased sales.