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Candy & Gum

  • Asher's Easter Eggs Countertop

    Client: Asher's Chocolate, Souderton, Pa.
    Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
    Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
    Introduction: December 2000
    Construction/Materials: 42-pound Bleach White outside, Oyster White inside
    P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.
    Asher's Easter Eggs Countertop
  • Altoids 3-Tier Merchandiser

    Client: Callard & Bowser Suchard, Rye Brook, N.Y.
    Distribution: Mass merchants, c-stores, supermarkets
    Size of Run: 25,000
    Producer: Array Marketing Croup, Thomson-Leeds Division, New York
    Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
    Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.
    Altoids 3-Tier Merchandiser
  • Godiva Biscuit Rack

    Client: Godiva Chocolatier, New York
    Distribution: Godiva retailers and wholesale locations
    Size of Run: 900
    Producer: Array Marketing Group, Thomson-Leeds Division, New York
    Division: Permanent, Other Retailer
    Godiva Biscuit Rack
  • Warner Bagged Candy Display

    Client: Warner Candy Co., Schiller Park, Ill.
    Products Promoted: Bagged candy
    Objective: The rolling rack is designed to utilize space at the speed checkouts in supermarkets and at endcaps in convenience stores.
    Introduction: March 1999
    Construction/Materials: Wire and tubing
    P-O-P Company: United Displaycraft, Des Plaines, Ill.
    Warner Bagged Candy Display
  • Terry's Chocolate Floorstand

    Client: Callard & Bowser-Suchard Inc., Rye Brook, N.Y.
    Products Promoted: Fruit-Flavored Chocolate
    Objective: Terry's Chocolate is sold twice a year for the Easter and Holiday seasons. Not being a top-of-mind purchase, it is extremely important to catch consumers' attention in-store and remind them to buy this unique product.
    Introduction: October 2000
    Construction/Materials: Direct print mottle white trays, B-flute, litho-laminated B-flute header and lug-on with a lenticular spot mount
    Terry's Chocolate Floorstand
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