Candy & Gum

Product: Ice Fresh hard candy
P-O-P company: Commander Packaging Inc., Chicago
Introduction: January 2000
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Storck USA has introduced Ice Fresh candy with sample packets that are promoted via a combination power wing/floor display and a countertop unit

Client: Impact Confections, Roswell, N.M.
Distribution: Supermarkets, drugstores and mass merchants
Size of Run: 5,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: To create an in-store display that is unique, commands attention and ties in with the product concept to resemble a ladder. The display has generated awareness and visibility, which resulted in increased sales.

Client: Hershey Foods Corp., Hershey, Pa.
Distribution: Convenience stores, supermarkets and mass merchants
Size of Run: 7,500
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Candy, Gum and Mints
Objectives: The gas pump display with NASCAR graphics ties in the promotional Reese's Miniatures Hot Wheels Cane with number "94" Reese's Racing sponsored car to generate sales of the candy.

Client: Hershey Chocolate U.S.A., Hershey, Pa.
Product Promoted: Hershey Kisses
Objective: The packaging for the candy dispenser was designed to let the consumer see the product. It is printed with animated candies to follow the product theme.
Introduction: July 1999
Number of Displays: 151,000
Construction/Materials: Six colors printed on combined board with shrinkwrap
P-O-P Company: Triangle Display Group, Philadelphia

Client: H.E. Butt
Producer: RCS, an American Greetings Company
Comments: The size of this display and its theme worked as a backdrop for sales promotion events. Participating retailers reported more than a 30% increase in overall seasonal purchases.

Client: Silicon Valley Confection Co., San Jose, Calif.
Products Promoted: "Year 2K Bug" ladybug-shaped milk chocolates
Objective: To increase the chocolate confection company's sales by taking advantage of the news coverage promoting the well-known computer software problem. "Y2K" is embossed on each bug's back.
Introduction: June 1999
Construction/Materials: Corrugated
P-O-P Company: ModPac Corp., Buffalo, N.Y.

MZM S.A. de C.V.
Alegro
Comments: The goal of this program was to increase impulse sales for anywhere from one to 10 different novelty candy brands. The display had to be flexible to accommodate a variety of product and store layouts. This modular display was made of blue polypropylene and clear high-impact polystyrene. Modularity helped reduce the cost of the display by 30%. The client saw a 23% increase in store space and a 36% increase in customer impulse purchases.

Pride Container Corp./Display Graphics
Athena Industries
Comments: Taking advantage of the impulse nature of candy sales, this display was designed for the front end of stores as a secondary placement. The display can be shopped from two sides and features eye-catching graphics. The unit also features casters so store personnel can periodically change the location of the unit.