Candy & Gum

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.

Client: Asher's Chocolate, Souderton, Pa.
Products Promoted: Chocolate Easter Eggs wrapped in decorative foil
Objective: To utilize the gravity-feed countertop display to introduce the product to new distribution channels. The initial sell-in exceeded sales plans and helped in the promotion of the brand.
Introduction: December 2000
Construction/Materials: 42-pound Bleach White outside, Oyster White inside
P-O-P Company: Oxford Innovations, Division of Tim-Bar Corp., New Oxford, Pa.

Client: Ferrero USA, Somerset, N.J.
Products Promoted: Ferrero chocolates
Objective: This mini boutique was developed to meet the growing demand for adult-oriented candy options at Easter.
Introduction: March 2000(test market of 14 units); March 2001
Construction/Materials: Corrugated and clear PVC
P-O-P Companies: Vision Graphics (graphic design), Cedar Knolls, N.J.; REA Display (print and production), Fairfield, N.J.

Client: Callard & Bowser Suchard, Rye Brook, N.Y.
Distribution: Mass merchants, c-stores, supermarkets
Size of Run: 25,000
Producer: Array Marketing Croup, Thomson-Leeds Division, New York
Division: Semi-Permanent, Snack Products and Soft Drinks: Candy, Gum and Mints
Objectives: With three separate tiers, a retailer can display all three flavors of Altoids at one time. Spring-loaded shelves push the remaining product forward. The minimal size of the footprint allowed it to be placed in key areas such as near cash registers.

Client: Godiva Chocolatier, New York
Distribution: Godiva retailers and wholesale locations
Size of Run: 900
Producer: Array Marketing Group, Thomson-Leeds Division, New York
Division: Permanent, Other Retailer