Candy & Gum

Smelvis has left the building!

Client: Amurol Confections, Yorkville, Ill.
Size of Run: 6,500
Producer: Pride Container Corp./The Strive Group, Chicago
Division: Temporary, Snack Products and Soft Drinks: Candy, Gum and Mints
Comments: Product bins designed to look like apple bushels helped to capture the feeling of fall and promote trial of Caramel Apple gum. The product bins can be used with the hexagonal base or on a countertop by themselves.

Amurol Launches "Apples in Autumn" Promotion

Client: Nabisco Foods Co., Parsippany, N.J.
Products Promoted: Carefree Koolerz gum
Comments: Fluorescent orange styrene creates an edge-lit effect on this counter display, which can also be hung on a wall, pole or window with the provided screws, cable ties or suction cups.
Introduction: October 2000
Size of Run: 40,000
Construction/Materials: Injection-molded, heat-bent crystal styrene with etched logo
P-O-P Company: ImageWorks Display & Marketing Group, Winston-Salem, N.C.

Client: Hershey Foods Corp., Hershey, Pa.
Products Promoted: Reese's candy
Comments: This gravity-fed power wing was designed to merchandise newer Reese-Sticks product alongside the established Reese's Peanut Butter Cups product. Hinge closures made the unit easy to assemble and pack-out.
Introduction: December 2000
Size of Run: 6,000
Construction/Materials: 5-color with varnish on combined B-flute bleach-white board
P-O-P Company: Triangle Display Group, Philadelphia

Retail Category: Supermarkets: Food Items
Display Type: Freestanding - Temporary
Client: Campbell Soup Co.
Producer: Taurus Display Corp., Cherry Hill, N.J.
Size of Run: 160
Comments: This large-format shipper enabled Campbell Soup Co. to break into new accounts during the Valentine's Day season.