Candy & Gum

Insight Express finds pet owners true to their brands, shoppers attuned to circulars

Client: Maramor Candy Co., Columbus, Ohio
Introduction: January 2002
Number of displays: 50,000
Construction: SBS board
P-O-P company: The Packaging House Inc., Chicago
Comments: Milk Chocolate Crispy NHL Hockey Pucks were introduced to appeal to adults and kids who are hockey enthusiasts. Available nationwide in countertop displays, each puck has an NHL team logo on it.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: January 2002
Number of displays: 15,000
Construction: Pop N Sell Exstatic
Distribution: Mass merchants, supermarketsP-O-P company: Outta The Box Dispensers, Dayton, Ohio
Comments: The coupon dispensers offered discount coupons for Reese's chocolate products.

Client: Hershey Foods Corp., Hershey, Pa.
Introduction: November 2001
Number of displays: 32,500
Construction: Five-color flexo printing on bleach white E-flute corrugate
Distribution: Mass merchants, convenience stores
P-O-P company: Triangle Display Group, Philadelphia

Modular and compact countertop displays can be stacked to suit retail requirements.

Client: Just Born Inc., Bethlehem, Pa.
Introduction: January 2002
Construction: Corrugate
Distribution: Supermarkets, mass merchants, c-stores, drugstores
P-O-P company: Impress Industries, Emmaus, Pa.
Comments: This temporary floorstand features Hot Tamales, Mike & Ikes and Zours chewy candies.