Automotive

Client: Splitfire Inc.
P-O-P company: H. King & Associates, Bensenville, Ill.

Product: Auto-Shade Inc. Wing Shade Vehicle Sunshade
Number of displays: 1,500 displays; 10,000 trays
P-O-P company: Auto-Shade Inc., Moorpark, Calif.
Distribution: National automotive, discount and drugstores
Introduction: March 1995
Duration: Temporary
Construction: Corrugated
The flexo-printed, white-and-black speckled display is shipped assembled. The base fits over the top of the tray upside-down. The tray and header are also available without the base and can be hung on the wall.

Product: Chevrolet automobiles
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Chevrolet dealerships
Introduction: January 1995
Duration: Permanent
Construction: Vacuum-formed polycarbonate tubing; smoked acrylic case
The brightly colored Genuine Chevrolet Heritage Emblem neon signs have been displayed in every possible dealership location from showrooms to service departments.