Midas International Signage
Product: Aftercare car services
P-O-P company: J. Walter Thompson Co. (design), Chicago; Great Lakes Graphics (fulfillment and printing), Chicago; Kieffer Nolde (printing), Chicago; Custom Studios (buttons), Chicago
Distribution: Midas dealers
Introduction: March 1996
Duration: Temporary and semipermanent
Construction: Paper and vinyl (signs)
The repositioning of Midas International to emphasize its diversity of services and systems includes P-O-P pieces such as banners, posters and counter cards.