Apps

New solutions include signage on front-of-store bollards, security pedestals and basket liners as well as in-aisle category engagements that link the digital and physical experiences.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The 2023 program included a sweepstakes and a life-size "Carl the Great Bratsgiver" cutout in stores.

An award-winning campaign with Marvel’s ‘Black Panther’ included augmented reality and store displays.

Recent retail news includes Walmart and Circle K revealing 2024 expansion plans.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

P2PI talked with Hop Wtr's CEO about the brand's latest holiday campaign, which commissioned a popular video creator to give mall Santas an impromptu breathalyzer test.

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.