Apparel & Accessories

Marketer: Viva International, Fairfield, N.J.
Objective: Harley Davidson's priority was to develop a retail display merchandiser that sustains the image it has cultivated over the years. Adjustable shelving and easy access for sunglasses, accessories, belts, buckles, lighters and hats was a design priority. The wooden base has a locked storage compartment with industrial wheels. The bar and eagle shield logos are prominent on all four sides of the base. The header sign allows light to shine through the top and has a strong Harley graphic image.

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Marketer: Casio Inc., Dover, N.J.
Objective: Casio's G-Shock brand's success in Asia prompted the U.S. and European launch. The brand of oversize techno-sport watches is targeted toward youthful Extreme Sports enthusiasts. To make a successful entry into the competitive U.S. market, a distinctive, dramatic shop system was created to reflect the "Extreme/Street" personality of the brand.
Number of Displays: 22

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a display collection reinforcing the Ralph Lauren image using a clean, sleek design, bright colors and solid construction with anti-theft features. The versatility of the displays allows retailers to cross merchandise and use the displays on a counter or in a window. Major department stores and independent eyewear chains participated in this program with great success.
Number of Displays: 750

Marketer: Maui Jim, Lahaina, Maui, Hawaii
Objective: To create a diverse retail program for Maui Jim sunglasses that would stand out from the competition, as well as reinforce the Hawaiian feel of the product and reflect the youthful image of the product line.
Number of Displays: 7,495
Construction/Materials: Powder-coated metal that is hand painted so no two pieces are alike, acrylic
Introduction: November 1997
Producer: Visual Marketing Inc., Chicago

Marketer: Viva International, Fairfield, N.J.
Objective: Guess wanted to establish a shop-within-a-shop venue, a sales department with its custom and personalized image statement. Existing independent Guess retail stores have a strong maple wood interior decor, so maple was used in this system of merchandisers. The modular program includes custom showcases, museum pedestals, large picture frames and counter displays with custom signage. Layouts can be modified to fit space requirements. Sales have increased wherever this program has been installed.

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Client: L'eggs Products, Winston-Salem, N.C.
P-O-P Company: Chesapeake Display & Packaging, Winston-Salem, N.C.
Division: Temporary, Apparel and Sewing Notions