Apparel & Accessories

Client: MacGregor Golf Co., Albany, Ga.
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Permanent, Apparel and Sewing Notions
Objective: To elevate the Tourney image at retail and to separate these products from the competition, to increase sales and to provide an easy in-store setup.

Client: Wrangler, Greensboro, N.C.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Apparel and Sewing Notions
Size of Run: 150
Objective: The sign was designed to instantly inform consumers that Wrangler Rugged Wear is available in the store. It helps facilitate traffic toward the clothing area and has helped increase sales.

Hippity, Hoppity, Foster's On Its Way

Client: OTM Design, London
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: The display can accommodate a wide variety of products from the Ronson range and can be customized to each retailer's needs. The interchangeable graphic panels and the branding on the rear of the display allows the unit and its products to be recognized from all angles. The display area can be increased by extending the side wings. One hundred percent placement was achieved at retail for this first unit produced within a new range of displays for Ronson.

Marketer: Viva International, Fairfield, N.J.
Objective: Guess wanted to establish a shop-within-a-shop venue, a sales department with its custom and personalized image statement. Existing independent Guess retail stores have a strong maple wood interior decor, so maple was used in this system of merchandisers. The modular program includes custom showcases, museum pedestals, large picture frames and counter displays with custom signage. Layouts can be modified to fit space requirements. Sales have increased wherever this program has been installed.

Marketer: Casio Inc., Dover, N.J.
Objective: To create a contemporary display that would complement any retail décor from a techno-electronic store environment to a computer store to an elegant department store. The display showcases the Casio Databank product line and highlights the product features. It is also equipped wit locks to deter pilferage.
Number of Displays: 1,000
Construction/Materials: Injection-molded styrene, satin aluminum extrusions, plexiglass doors, locking mechanism, Delren bearing and hot stamping
Introduction: June 1997

Marketer: Swiss Army Brands Inc., Shelton, Conn.
Objective: To provide clear product visibility and easy access to the glasses. The display went into sunglass specialty, sporting goods and better department stores.
Number of Displays: 1,000
Construction/Materials: Molded resin and dark cherry wood with embossed labeling; custom-developed three-stage paint to emulate granite
Introduction: April 1997
Producer: Shell Containers, Lake Success, N.Y.

Marketer: The Monet Group, New York
Objective: To update and modernize the overall look of Marvella while maintaining a feeling of elegance and femininity and to enhance the broad range of necklace and bracelet designs. The curved arms and the combination of colors and materials have given this design a distinctly feminine look. The display has increased brand awareness and sales.
Number of Displays: 250
Construction/Materials: White powder-coated steel, PVC, textured sheath
Introduction: November 1996

Marketer: Safilo USA, Fairfield, N.J.
Objective: To create a high-tech, pilfer-proof counter display to attract the Generation X consumer. The rotating unit was launched in major department stores and sporting goods stores worldwide.
Number of Displays: 200
Construction/Materials: Stainless steel body and uniquely designed channels to receive curved PETG material doors
Introduction: March 1997
Producer: Ettinger Displays Inc., Hauppauge, N.Y.