Apparel & Accessories

Client: Babies "R" Us
Producer: Design Display Group Inc.

Product: Nine West eyeglass frames
Number of displays: 2,500 14-piece units; 2,500 30-piece units
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Prescription eyewear retailers; optometrists' and ophthalmologists' offices
Introduction: March 1999
Duration: Permanent
Construction: Injection-molded plastic and extruded metal; mirror; magnetic-backed graphics
Display set-up: Retail staff

Design Display Group Inc.
Babies "R" Us
Comments: Based on its multi-sided design and layout, the kiosk has many areas to categorize and dispense information. The unit has become a very versatile fixture in the store and is an integral part of Babies "R" Us' information disclosure system.

Product: Waterproof watches
Number of displays: 1,000
P-O-P company: Sector Design & Marketing Ltd., Leicester, England
Distribution: Jewelry and sporting goods stores and airport shops
Introduction: November 1998
Duration: Permanent
Construction: Metal and acrylic
Display set-up: Sekonda salespeople
Sekonda's display for waterproof watches features a bubbling illuminated water tank that creates movement and attracts attention.

Henschel-Steinau Inc.
Panama Jack
Comments: The upscale permanent merchandiser for reading glasses offers a "library" feeling with leather-bound bookends on each side. It's easy to shop on all sides, provides diopter information and mirrors on all sides, and has hidden casters for mobility. The unit was sold into Wal-Mart and bookstores.

ImageWorks Display & Marketing Group Inc.
VF Jeanswear Inc.
Comments: The objective was to improve retail presence and shopability by using a hanging pallet design rather than a traditional folded pallet design. Eye-catching graphics helped enhance the brand's image during Kmart's back-to-school promotion. The displays were well-received by the retailer.