Nike Inneractives Floor Fixture
Client: Nike Inc., Beaverton, Ore.
Distribution: Sporting goods stores, outdoor specialty shops and department stores
Size of Run: 150
Producer: JP Marketing Services, Santa Fe Springs, Calif.
Division: Permanent, Apparel and Sewing Notions
Objectives: To produce a merchandising fixture to introduce Inneractives wear to women. The strategy was to create a permanent focal point for the consumer, keeping the product from being placed on standard four-way fixtures.