Apparel & Accessories

Product: Sunglasses
Number of displays: 5,000
P-O-P company: Ettinger Displays Inc., Hauppauge, N.Y.
Distribution: CVS stores
Introduction: January 2000
Duration: Permanent
Construction: High-pressure laminate base; injection-molded plastic eyeglass holders; powder-coated metal grid accessory racks
Display set-up: Field force
Lantis Eyewear Corp.'s Family Optics display is designed with rotating panels that have graphics on the opposite side.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force

Client: Timex Corp., Middlebury, Conn.
Product Promoted: Watches
Objective: To create a promotional display using permanent materials that shipped to the retailer pre-loaded with product.
Introduction: April 1999
Number of Displays: 3,000
Construction/Materials: HIPS styrene body, HIPS styrene vacuum-formed sides, metal loop hooks, four-color process graphics
P-O-P Company: Maro Display Inc., North Kingstown, R.I.

Product: Cebe sunglasses
Number of displays: 100
P-O-P company: Concept Design Inc., Mountain View, Calif.
Distribution: Outdoor specialty stores, sporting goods stores
Introduction: February 2000
Duration: Permanent
Construction: Multi-layer maple laminate composite(base); powder-coated steel (backbone); high-density foam (shelves)
Display set-up: Retail staff
This permanent countertop unit for Cebe sport optics is the first domestically designed and produced P-O-P unit for the company.

Client: Hope Industries, Farmingdale, N.Y.
Product Promoted: "Star Wars" character watches
Objective: To capitalize on the excitement surrounding the "Star Wars" movie.
Introduction: May 1999
Number of Displays: 4,000
Construction/Materials: One color plus varnish flexo print on corrugated, five-color litholam riser
P-O-P Company: Triangle Display Group, Philadelphia

Client: Kayser-Roth Corp., Melville, N.Y.
Distribution: Wal-Mart
Size of Run: 765
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Personal Products and Accessories

Client: Carhartt, Dearborn, Mich.
Distribution: Mass Merchants
Size of Run: 250
Producer: Meridian Display & Merchandising, St. Paul, Minn
Division: Temporary, Apparel and Sewing Notions
Objectives: To increase exposure of the brand during peak demand periods, such as the back-to-school season, Christmas and spring.