Apparel & Accessories

Retail Channel: Apparel & Fashion Accessories
Display Type: Temporary Counter
Campaign: Esprit Kids Eyewear Display
Marketer: Charmant Inc.
Producer: Charmant Inc., Sabae City, Fukui Pref., Japan
This display was developed to back up the first new release of the Esprit Kids Eyewear line in four years. The use of fluorescent acrylic material in contrast with the white Esprit logo creates visual impact and helps to enliven retail stores.

Product: i-Control watches
Number of displays: 2,950
P-O-P company: Maro Display Inc., North Kingstown, R.I.
Introduction: February 2000
Distribution: Mass merchants, specialty stores and department stores
Duration: Permanent
Construction: Acrylic
Display set-up: Retail staff
This acrylic countertop display highlights the newest technology from Timex, the i-Control setting system.

Product: Sunglasses
Number of displays: 300
P-O-P company: Visual Marketing Inc., Chicago
Introduction: April 2000
Duration: Semipermanent
Construction: Wood base, powder-coated wire, plexiglass, stryrene
Display set-up: Field staff
Maui Jim has released an updated version of its 48-piece sunglasses display, providing a refined presentation with more security.

Client: Timex Corp., Middlebury, Conn.
Products Promoted: Watches
Marketing Strategy: A self-service gravity-feed floor display was created that can ship pre-loaded or be loaded with product at retail. The display was designed to attract the consumer through the use of header graphics and innovative styling. Shelf graphics and casters can be added if retailers want to customize the unit.
Introduction: October 1999
Number of Displays: 750
Distribution: Mass merchants

Client: Swatch Group U.S., Weehawken, N.J.
Product Promoted: Skin Ultra-Flat watch
Marketing Strategy: The client wanted to be able to convey the message that this is the world's thinnest plastic watch. The designer suggested rotating the watch 360 degrees continuously with a message on the back so consumers can see the watch and read the message within six seconds.
Introduction: March 2000
Number of Displays: 550
Distribution: Department stores and company stores

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Product: Vision and timing products
Number of displays: 41,050
P-O-P companies: Design Display Group Inc. (manufacture), Carlstadt, N.J.; Mahar Adjami and Partners (co-design), New York
Introduction: October 1999
Distribution: Sporting goods and department stores; watch and eyewear specialty stores; optical chains
Duration: Permanent
Construction: Aluminum and plastic
Display set-up: Field force