Apparel & Accessories

Client: Maui Jim Inc., Peoria, Ill.
Products Promoted: Maui Jim Titanium line
Objective: To develop a unique way to draw consumer attention to a durable, light, new Titanium frame and tie it into previous Maui Jim display programs.
Introduction: December 2000
Construction/Materials: Injection-molded plastic, molded foam urethane, adhesive chrome, translucent ink, clear urethane
P-O-P Company: Visual Marketing Inc., Chicago

Client: Logo of the Americas/OshKosh, Westin, Fla.
Products Promoted: OshKosh Children's Eyewear
Objective: The colorful inflatable flying saucer has six blinking LED lights inside that draw attention to the countertop display, which holds 24 pairs of sunglasses.
Introduction: December 2000
Construction/Materials: Frosted and clear 0.2mm PVC; circular LED panel with six blinking lights
P-O-P Companies: Small Wonder Inflatables, El Cajon, Calif.; DUCO Technologies (LED lights), Henderson, Nev.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: Celine Dion Eyes line
Objective: To create consumer interest in this new line of frames and to display them in a manner that makes the frames, the company and its customers look good.
Introduction: January 2001
Construction/Materials: Wood, satin, frosted acrylic, mirrors

Client: Swiss Army Brands, Shelton, Conn.
Products Promoted: Swiss Army watches and knives
Objective: To present watches and knives in a way that supports the brand image, is simple to merchandise and reload, and is consistent with the color scheme.
Introduction: September 2000
Construction/Materials: Resin: wood and metal; spinner: wood,vacuum-forming and acrylic
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.

Client: Neostyle Eyewear, San Diego, Calif.
Products Promoted: Frames and sunglasses
Objective: To support the image/personality of the products and make them more appealing by presenting the products in a pleasing manner.
Introduction: Momo Design: September 2000; Mozart: March 2001
Construction/Materials: Acrylic, aluminum
P-O-P Company: Neostyle Germany, Stuttgart, Germany

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: TMX frames
Objective: The four-piece display is designed to grab the attention of consumers, thereby increasing awareness and sales of the frames.
Introduction: January 2001
Construction/Materials: Frosted blue acrylic, metal