Apparel & Accessories

Client: Tissot SA, Le Locle, Switzerland
Producer: Diam International, Loughborough, U.K.
Comments: A flat LCD video screen on this display presents product attributes interspersed with brand and lifestyle imagery. An interchangeable flash memory card drives the compact video system. The units can be made fully interactive with an optional touchscreen component.

Client: Time Force Mexico S.A. de C.V., Colonial Polanco, Mexico
Producer: APTO Frank Mayer, Lomas de Bezares, Mexico
Comments: A gold winner in the multinational contest, this illuminated display features a cylindrical design that allows product to be seen clearly from any angle and increases placement flexibility in stores. A secure storage area in the base of the display allows for better inventory control.

Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense.

Client: Kenmark Optical/Lancer International, Louisville, Ky.
Products Promoted: TMX frames
Objective: The four-piece display is designed to grab the attention of consumers, thereby increasing awareness and sales of the frames.
Introduction: January 2001
Construction/Materials: Frosted blue acrylic, metal

Client: Freestyle, Camarillo, Calif.
Products Promoted: Freestyle Performance sport watches
Objective: To develop a high-impact, high-tech display that utilizes the Freestyle fin shape to feature performance sport watches.
Introduction: July 2000
Construction/Materials: Acrylic, metal, laminates, styrene
P-O-P Company: Concept Displays, Ontario, Calif.

Client: Optical Exchange, Chatsworth, Calif.
Products Promoted: High-end performance sunglasses
Objective: To build the brand image of "TYR" and make customers aware that the product delivers performance and quality at price points that are below the competition's sunglasses.
Introduction: November 2000
Construction/Materials: Steel, acrylic, laser-cut Sintra logo, locks
P-O-P Company: Felbro Inc., Los Angeles

Client: Nike, Beaverton, Ore.
Products Promoted: Watches
Objective: To create a versatile display that matches the others in the program and highlights the product. These displays present authentic products designed for athletes.
Introduction: January 2000
Construction/Materials: Powder-coated aluminum and steel, injection-molded clear and textured NAS material
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.