Apparel & Accessories

Client: Freestyle, Camarillo, Calif.
Products Promoted: Freestyle Performance sport watches
Objective: To develop a high-impact, high-tech display that utilizes the Freestyle fin shape to feature performance sport watches.
Introduction: July 2000
Construction/Materials: Acrylic, metal, laminates, styrene
P-O-P Company: Concept Displays, Ontario, Calif.

Client: Optical Exchange, Chatsworth, Calif.
Products Promoted: High-end performance sunglasses
Objective: To build the brand image of "TYR" and make customers aware that the product delivers performance and quality at price points that are below the competition's sunglasses.
Introduction: November 2000
Construction/Materials: Steel, acrylic, laser-cut Sintra logo, locks
P-O-P Company: Felbro Inc., Los Angeles

Client: Nike, Beaverton, Ore.
Products Promoted: Watches
Objective: To create a versatile display that matches the others in the program and highlights the product. These displays present authentic products designed for athletes.
Introduction: January 2000
Construction/Materials: Powder-coated aluminum and steel, injection-molded clear and textured NAS material
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Marine Optical, S. Easton, Mass.
Products Promoted: Covergirl Eyewear
Objective: The client set out to create a temporary display for its line of eyewear that would have immediate brand recognition in a low-cost display.
Introduction: June 2000
Construction/Materials: Die-cut chipboard with four-color litho graphics
P-O-P Company: Array Marketing Group, Thomson-Leeds Division, New York

Client: EyeMagine, Highland Park, Ill.
Products Promoted: Foldable, upscale eyewear
Objective: The client wanted to convey the upscale image of its non-prescription reading glasses while showcasing two types of unisex glasses.
Introduction: September 2000
Construction/Materials: Acrylic, both clear and ivory, Duralens logo
P-O-P Company: Visual Marketing Inc., Chicago

Client: Nike, Beaverton, Ore.
Products Promoted: Eyewear
Objective: This program is part of an integrated launch with a consistent, simple look of materials that highlight the product.
Introduction: January 2000
Construction/Materials: Powder-coated aluminum, injection-molded textured NAS material
P-O-P Company: Design Display Group Inc., Carlstadt, N.J.

Client: Stussy, Irvine, Calif.
Products Promoted: Apparel
Objective: To extend the branding identity with the merchandising rack. This rack prominently features the Stussy logo and merchandises a lot of product. Its look reflects the understated simplicity of the brand.
Introduction: May 2000
Construction/Materials: Maple grain wood with powder-coated metal, screenprinted logo treatment, casters affixed to the bottom of the rack for mobility
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Signature Eyewear/Coach, Inglewood, Calif.
Products Promoted: Eyewear, sunglasses, cases
Objective: This merchandising environment creates instant brand recognition. The display components were designed to match the look and feel of Coach stores and to create a feeling of a store-within-a-store environment.
Introduction: March 2000
Construction/Materials: Woodgrain material with a white enamel high-end finish. The accent color is a woodgrain mahogany kick. Each display features a mahogany logo.

Client: Maui Jim Inc., Peoria, Ill.
Products Promoted: Maui Jim Titanium line
Objective: To develop a unique way to draw consumer attention to a durable, light, new Titanium frame and tie it into previous Maui Jim display programs.
Introduction: December 2000
Construction/Materials: Injection-molded plastic, molded foam urethane, adhesive chrome, translucent ink, clear urethane
P-O-P Company: Visual Marketing Inc., Chicago