Alcohol

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts such as pool halls and game rooms
Size of Run: 1,320
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, On-Premise - Illuminated or Motion

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 3,100
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion

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Client: McKendric Whiskey, Abilene, Texas
Distribution: On-premise liquor retailers, primarily those in the south and southwest regions
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To provide a unique, eye-catching glorifier that introduces the new product and defines and reinforces its western brand image. It is designed to dominate the backbar area, increasing product visibility.

Client: Sidney Frank Importing Co., New Rochelle, N.Y.
Distribution: Off-premise package store accounts
Size of Run: 750
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The display was designed to reinforce Grey Goose's ultra-premium positioning, to increase distribution and to increase off-shelf sales. More than 500 of the 750 units produced were placed within one month of production, which resulted in substantial distribution and sales gains.

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.