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Alcohol

  • Glen Ellen Holiday Mass Merchandiser

    Client: United Distillers & Vintners North America, Stamford, Conn.
    Distribution: Off-premise retail wine and liquor outlets
    Size of Run: 400
    Producer: C.D. Baird & Co., West Allis, Wis.
    Division: Temporary, Beverages - Liquor
    Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.
    Glen Ellen Holiday Mass Merchandiser
  • Bacardi Five Brands Display

    Client: Bacardi-Martini Promotions, Miami
    Distribution: High-end liquor stores
    Size of Run: 1,000
    Producer: Smurfit-Stone Display Group, Richmond, Va.
    Division: Semipermanent, Beverages - Liquor
    Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.
    Bacardi Five Brands Display
  • Tequiza Illuminated Lenticular 3-D Sign

    Client: Anheuser-Busch Inc., St. Louis
    Distribution: On-premise accounts
    Size of Run: 1,000
    Producer: Phoenix Display/International Paper, Thorofare, N.J.
    Division: Permanent, Beverages -- Beer
    Objectives: To provide on-premise accounts with a sign that attracts attention to the Tequiza product launch. Also, to design a sign that includes a message about the product's unique attributes.
    Tequiza Illuminated Lenticular 3-D Sign
  • Parrot Bay Bar Glorifier

    Client: Seagram Americas, Lake Success, N.Y.
    Distribution: On-premise bar and restaurant accounts
    Size of Run: 300
    Producer: Flair Display Inc., Bronx, N.Y.
    Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
    Objectives: The tropical/nautical-themed bottle glorifier was designed to reinforce both the brand advertising and the brand image. It generated strong demand among retailers and helped lead to a 27% sales increase in those markets.
    Parrot Bay Bar Glorifier
  • Jim Beam Holiday Guitar

    Client: Jim Beam Brands Co., Deerfield, Ill.
    Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
    Size of Run: 5,100
    Producer: Rapid Displays, Chicago
    Division: Temporary, Beverages - Liquor
    Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.
    Jim Beam Holiday Guitar
  • Grand Marnier Security Display

    Client: Schieffelin & Somerset, New York
    Distribution: Liquor stores
    Size of Run: 200
    Producer: Acrylic Designs Inc., Springfield, Vt.
    Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
    Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.
    Grand Marnier Security Display
  • Finlandia Martini Glasses

    Client: Brown-Forman Corp., Louisville, Ky.
    Distribution: Large display for off-premise liquor outlets; small display for on- and off-premise liquor stores or bars
    Size of Run: 2,500
    Producer: Heritage Sign & Display, Nesquehoning, Pa.
    Division: Permanent, Distilled Sprits - Non-Illuminated or Non-Motion
    Objectives: The displays were designed to draw attention to Finlandia vodka and associate it with martinis. The martini glass-shaped units can be product-holding counter displays or the centerpiece for larger, eye-catching displays.
    Finlandia Martini Glasses
  • Del Dueno Glorifier

    Client: B-12, New York
    Distribution: On-premise and restaurant locations
    Size of Run: 100
    Producer: Flair Display Inc., Bronx, N.Y.
    Division: Permanent, Distilled Spirits - Illuminated or Motion
    Del Dueno Glorifier
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