Alcohol

Client: Barton Beers Ltd., Chicago
Introduction: Spring 2002
Distribution: Off-premise accounts
Construction/Materials: Corrugated, four-color printing
P-O-P company: Pride Container Corp./The Strive Group, Chicago
Comments: Barton recreated the look and feel of an English pub to promote Tetley's English Ale in off-premise accounts.

Client: Schwarz Worldwide, Morton Grove, Ill.
Introduction: November 2001
Distribution: Off-premise accounts nationwide
Size of Run: 1,000
Construction/Materials: Printed tagstock; .020 printed PETG with foil-stamped graphics; corrugated, fiber poles, battery-powered motor
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Motion helps to bring this Cuervo "Shake Up The Holidays" display to life. The display can also be hung from the ceiling in locations with minimal floor space.

Client: Bacardi-Martini USA Inc., Miami
Introduction: November 2001
Distribution: Liquor stores nationwide
Size of Run: 3,500
Construction/Materials: 10-point foilboard laminated to 50-point board
P-O-P company: Meyers Display, Minneapolis
Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.

Client: Miller Brewing Co., Milwaukee
Introduction: November 2001
Distribution: On- and off-premise accounts nationwide
Size of Run: 4,000
Construction/Materials: Non-skid carpet
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: While it is sometimes difficult to ensure that P-O-P gets set up in the field, Miller has found these floor mats particularly easy to place.

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: May 2001
Distribution: Off-premise nationwide
Size of Run: 3,000
P-O-P company: IWI, Chino, Calif.
Comments: Because champagne is typically purchased for special occasions, this rack cross-merchandises fresh flowers. The design helped it to achieve secondary placement in floral departments away from competitive products.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.