Alcohol

Client: Seagram Beverage Co., New York
Distribution: Off-premise accounts
Size of Run: 640
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion
Objectives: As a new brand for Seagram's to import, market and distribute, the client wanted to increase brand awareness by targeting consumers at the point-of-sale.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

Client: Spar Inc., New Orleans, La.
Distribution: Bars and restaurants
Size of Run: 1,750
Producer: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The mirrors are used as premiums and dealer loaders to increase sales at retail by encouraging larger orders and rewarding customer loyalty. Additionally, they are intended to provide a permanent brand-reinforcing presence at the point-of-purchase.