Alcohol

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Product: Caffrey's Irish Ale
P-O-P company: Clarion Promotions Inc., Greenwich, Conn.
Distribution: On-premise liquor accounts
Introduction: January 1999
Duration: Semipermanent
Construction: Cardstock, glass, neon (signs)
Display set-up: Retail staff
Guinness Import is testing its Caffrey's Irish Ale in four markets with a variety of on-premise P-O-P materials.

Product: Vichon Mediterranean wines
Number of displays: 3,000
P-O-P companies: AGI Display Co. (display and baskets), San Francisco; Ridgecrest Inc. (cardstock printing), Modesto, Calif.
Distribution: Off-premise wine accounts
Introduction: March 1999
Duration: Semipermanent
Construction: Wood, woven reeds, cardstock
Display set-up: Field staff
This Robert Mondavi promotion centers on a wooden display stocked with wicker baskets of wine to invoke images of the French countryside.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Genuine Draft
Objective: To promote kegs as a primary package option in off-premise outlets.
Introduction: November 1998
Construction/Materials: Rotationally molded PVC painted silver with second tone application for aged effect.
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite
Objective: To create a saturation piece that will provide brand identification and complete versatility of placement in targeted retail outlets.
Introduction: June 1998
Construction/Materials: Injection-molded ABS with raised letters; pressure-sensitive logo decoration; and spring-actuated clip mechanism
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.