Alcohol

Client: Miller Brewing Co., Milwaukee
Introduction: November 2001
Distribution: On- and off-premise accounts nationwide
Size of Run: 4,000
Construction/Materials: Non-skid carpet
P-O-P company: 3 Strikes Activation, Stamford, Conn.
Comments: While it is sometimes difficult to ensure that P-O-P gets set up in the field, Miller has found these floor mats particularly easy to place.

Client: Anheuser-Busch, St. Louis
Introduction: September 2001
Distribution: On-premise accounts nationwide
Size of Run: 11,500
Construction/Materials: Die-cut, B-flute corrugate; four-color process printing
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Comments: Locker room graphics remind consumers that Bud and Bud Light are virtually synonymous with football season.

Client: Anheuser-Busch, St. Louis
Introduction: January 2002
Distribution: On-premise accounts nationwide
Size of Run: 3,600
Construction/Materials: Injection-molded plastic, vacuum-formed plastic, halogen lamp, sheet metal
P-O-P company: Everbrite, Greenfield, Wis.
Comments: This wall lamp projects the Bacardi logo on the ceiling to shed light on the Bacardi Silver launch.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: May 2001
Distribution: Off-premise nationwide
Size of Run: 3,000
P-O-P company: IWI, Chino, Calif.
Comments: Because champagne is typically purchased for special occasions, this rack cross-merchandises fresh flowers. The design helped it to achieve secondary placement in floral departments away from competitive products.

Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs.

Client: Remy Amerique Inc., New York
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 1,300
Construction/Materials: Clear, frosted and black acrylic; screenprinted logos
P-O-P company: Applied Merchandising Concepts, New Rochelle, N.Y.
Comments: This off-premise countertop unit merchandises a variety of sizes of Remy Martin and Remy Red. Individual front name plates provide planogram flexibility.

Client: Jim Beam Brands, Deerfield, Ill.
Introduction: March 2002
Distribution: Off-premise accounts nationwide
Size of Run: 5,400
P-O-P company: Virtual Images Unlimited, San Bernardino, Calif.
Comments: Lenticular graphics and vibrant colors on this case card convey a sense of energy complementing the DeKuyper brand.

Client: Charles Jacquin et Cie Inc., Philadelphia
Size of Run: 785
Producer: MBH Presentations Inc., South Plainfield, N.J.
Division: Temporary, Liquor: Cordials and Wines
Comments: The vacuum-formed pillow features burgundy styrene with a special "sparkle" effect and debossed fleur-de-lies. The injection-molded bottle is custom tinted to match the actual liqueur. A battery- or AC-powered motor provides motion.