Alcohol

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Sidney Frank Importing, New Rochelle, N.Y.
Product Promoted: Grey Goose Vodka
Objective: To stimulate on-premise sales by securing prominent positioning and enhancing the quality image of the brand, which will help heighten awareness of the brand.
Introduction: June 1998
Construction/Materials: Solid maple base, 7-watt fluorescent light with a black granite laser-etched faceplate and clear acrylic disc for the bottle to sit on.
P-O-P Company: Acrylic Designs Inc., Springfield, Vt.

Client: UDV North America, Stamford, Conn.
Product Promoted: Ron Anejo Aniversario Pampero Imported Rum
Objective: The client wanted an upscale backbar glorifier for its imported rum. It is packaged in leather bags, which needed to be an integral part of the display.
Introduction: May 1998
Construction/Materials: Fabricated acrylic, walnut base
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.

Client: Barton Beers Ltd., Chicago
Products Promoted: Corona Extra and Corona Light
Objective: To place Corona Extra and Corona Light front and center in the backbar area. The piece portrays the "fun in the sand" beach image of the brands.
Introduction: February 1999
Construction/Materials: Polyresin casting
P-O-P Company: 3-D Marketing, Milwaukee

Client: Schieffelin & Somerset Co., New York
Product Promoted: Moet & Chandon champagne
Objective: To secure placement of a minimum double row of cases, positioning the riddling board on top and astride the cases.
Introduction: January 1999
Construction/Materials: Injection-molded styrene, brushed metallic-finished styrene, steel cables
P-O-P Company: Display Products N.A. Inc., Ronkonkoma, N.Y.

Client: Seagram Americas, Lake Success, N.Y.
Product Promoted: Chivas Regal 12-year Scotch
Objective: To develop a modular product platform that could hold three to five bottles. The platform needed to organize the product and project brand awareness.
Introduction: March 1998
Construction/Materials: Black acrylic, anodized aluminum face plate
P-O-P Company: Flair Display Inc., Bronx, N.Y.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser, Bud Light and Bud Ice beers
Objective: To use motion to capture the attention of consumers during the Halloween season.
Introduction: October 1998
Construction/Materials: Litho-printed SBS, LED lighting system, battery operated motor
P-O-P Company: Rapid Displays, Chicago