Alcohol

Client: Schieffelin & Somerset Co., New York
Introduction: October 2002
Construction: Corrugated, paperboard
Distribution: Liquor stores, supermarkets
P-O-P company: Perry Marketing, New York
Comments: Featuring the signature Buchanan's bottle and box, this holiday display is decked out with poinsettias. It ships pre-assembled and can be used on the sales floor or as a window display.

Client: Future Brands, Deerfield, Ill.
Introduction: November 2002
Number of displays: 4,300
Construction: Holographic foil-printed three-color duplex mounted to foamboard and die cut, tagstock, B-flute corrugated, wire feet, DC motor
Distribution: Off-premise liquor stores and supermarkets
P-O-P company: Communicator Marketing Worldwide (graphics), Chicago; Future Brands (printing), Deerfield, Ill.; Rapid Displays (structural design, production, distribution), Chicago and Union City, Calif.

Retail Category: Eating/Drinking Establishments
Display Type: Permanent Signage
Client: D.G. Yuengling & Son, Pottsville, Pa.
Producer: Array Marketing Group, Los Angeles, KCS Industries Division
Size of Run: 645
Comments: A backlit eagle and neon combine to brightly illuminate the brand and provide readability from distances up to 250 feet. Sales of the brand are growing more than 10% annually.

Retail Category: Supermarket: Food
Display Type: Permanent Signage
Client: Anheuser-Busch Inc., St. Louis
Producer: Anheuser-Busch Inc., St. Louis
Size of Run: 5,015
Comments: This eye-catching sign comes fully assembled and can be used in almost any retail format, regardless of space limitations. It reinforces the longstanding tradition of Budweiser and the holidays.

Retail Category: Liquor
Display Type: Freestanding: Permanent
Client: KYK Marketing, Louisville, Ky.
Producer: Great Northern Corp. - Display Group, Racine, Wis.
Size of Run: 500
Comments: The objective of this permanent floor display was to promote Jack Daniel's through its popular association with the Jack & Coke mixed drink. By cross-merchandising both products, each gained a secondary location in the store.