Alcohol

Product: Red Dog beer
Number of displays: 1,268
P-O-P company: Stout Marketing, St. Louis
Distribution: Off-premise
Introduction: May 1999
Duration: Permanent
Construction: Screen printed with special whites on clear, pan-formed, 32-gauge aluminum
Display set-up: Distributors and retail staff
This promotional tacker for Red Dog beer parallels the personality of its consumer: gritty and original.

Flair Display Inc.
Schieffelin & Somerset
Comments: A unique wine cart design was achieved by combining wood with a canvas awning and a vacuum-formed platform. Eight different Ruffino products were able to be merchandised in a relatively small area.

141 Integrated Communications
Moet and Chandon
Comments: Since champagne supply cannot meet the demand in this Millennium year, the client wanted to increase brand awareness and build brand equity that would last into the new Millennium. This unit was in full distribution by the first quarter and has continued to hold floor space in most accounts into the third quarter.

Wenzl & Co.
Wenzl & Co.
Comments: This permanent display was made to emphasize the quality of wine, while efficiently utilizing floor space to merchandise three cases of product. Twisted wire was used to create a vine effect, while a black wrinkle finish with soft colors accented the leaves and grapes.

Everbrite Inc.
Boston Beer Co.
Comments: The injection-molded unit was designed to look like a pint glass, but still fit within the tight confines of the stanchion area. Each seasonal brand has its own changeable insert graphic litho-printed on vinyl.

Longview Fibre Displaygroup
Miller Brewing Co.
Comments: This promotion enabled consumers to purchase a case of beer that could be made into an "instant cooler" by simply adding ice. This disposable package included graphics that looked like an actual cooler. Litho-lamination helped preserve detail. A watertight wax-coated insert enabled the package to hold water for up to 24 hours. The concept was so strong, the order was increased twice before the initial production run.

Trans World Marketing
Miller Brewing Co.
Comments: Designed to hang on a wall or pole, this unit enables beer caps to be easily emptied into a trash receptacle through a trap door. The unit has been successful with retailers because it doesn't take up valuable backbar space.

Anheuser-Busch Inc.
Anheuser-Busch Inc.
Comments: This table tent let consumers get involved in the promotion, while the low cost of the item ensured that it could be placed on each table in the account. The wholesalers and retailers have requested that the item be used for other promotions throughout the year.

Secret Agent Technologies
Brown Forman Wines