Alcohol

Client: Jim Beam Brands Worldwide, Deerfield, Ill.
Size of Run: 920
Production Date: January 2002
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Distilled Spirits: Illuminated or Motion
Comments: The colorful palette of red, green, purple and blue used in the sign reinforces to consumers the colorful flavor variety of Pucker liqueur offered at on- and off-premise establishments. The neon sign has a dimming feature.

*Determined by aisle optimization program
**Determined by Reset Analyzer Program

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.

Product: Budweiser and Bud Light beer
P-O-P company: Momentum North America, St. Louis
Distribution: On- and off-premise accounts
Introduction: September 2002
Duration: Temporary and permanent
Construction: Neon, mirrors, metal signs, inflatables, vinyl banners
Display set-up: Retail staff
Anheuser-Busch's football promotion includes signs and banners featuring specific NFL teams.