Alcohol

Client: Anheuser-Busch, St. Louis
Product Promoted: Busch beer
Objective: To generate the feel of holiday warmth at retail using a Christmas tree theme in an effort to promote beer sales during the key holiday party season.
Introduction: November 1999
Construction/Materials: 200-pound B- and E-flute, full litho-mounted, LED lighting
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller High Life beer
Objective: To generate consumer interest in "The High Life Man Knows Not All Gifts Get Returned" promotion and strengthen the Miller High Life brand.
Introduction: November 1999
Construction/Materials: Paperboard, static clings, corrugated
P-O-P Company: Zipatoni, St. Louis

Client: Miller Brewing Co., Milwaukee
Product Promoted: Icehouse beer
Objective: To promote Icehouse beer and holiday cheer at the point-of-sale.
Introduction: November 1999
Construction/Materials: Corrugated, static clings, paperboard
P-O-P Company: Zipatoni, St. Louis

Client: Jim Beam Brands, Deerfield, Ill.
Products Promoted: DeKuyper cordials
Objective: To promote DeKuyper cordials with a four-color display featuring animated bottles riding a chair lift through a winter wonderland.
Introduction: November 1999
Construction/Materials: Corrugated
P-O-P Company: Wunderman Cato Johnson, Chicago

Seagram Americas Builds on Its Unique Packaging Theme for a Seasonal Program

Client: Robert Mondavi, Oakville, Calif.
Products Promoted: Woodbridge wines
Objective: To create a holographic, eye-catching display that conveys the warmth of the holidays.
Introduction: November 1999
Construction/Materials: Paperboard
P-O-P Company: Bertco Graphics, Los Angeles

Product: Red Dog beer
Number of displays: 1,268
P-O-P company: Stout Marketing, St. Louis
Distribution: Off-premise
Introduction: May 1999
Duration: Permanent
Construction: Screen printed with special whites on clear, pan-formed, 32-gauge aluminum
Display set-up: Distributors and retail staff
This promotional tacker for Red Dog beer parallels the personality of its consumer: gritty and original.