Alcohol

Client: Bacardi USA Inc., Miami
Production Date: August 1, 2004
Size of Run: 130
Producer: Bish Creative Display Inc., Lake Zurich, IL
Comments: Launched to promote Dewar's 12, this display's bottom portion includes 12 horizontal openings for product bottles. The lockable cabinet on top showcases that brand and its packaging, and it literally puts the Dewar's Signature product on a pedestal.

Client: Diageo Guinness USA, Stamford, CT
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA
Comments: This motorized display promotes the flavor of Guinness Draught in cans and bottles. Chip board, silver paper tubes and die-cut printed materials combined to make the keg look realistic. Because it's a pole display, retailers could expand their merchandising area from 40 inches by 40 inches to 8 feet by 4 feet. Diageo field personnel set up all of the displays in-store.

Client: Diageo, Stamford, CT
Production Date: March 2004
Size of Run: 1,000
Producer: 3 Strikes Activation, Stamford, CT
Comments: These graphics were used in an on-premise P-O-P kit intended to increase recognition of Parrot Bay Flavors. Included in the mix were a bar towel, waitstaff apron, dry-erase metal sign, satin drawstring bag, woven photo table cover, photo banner and towels, countermats and floor mats.

Client: Barton Beers Ltd., Chicago
Production Date: September 30, 2004
Size of Run: 8,770
Duration: Temporary
Distribution: Liquor Stores
Dimensions (H x W x D): 3' x 2' x 3'
Weight: 2 lb.
Producer: Great Northern Display Group, Racine, WI

Client: Anheuser-Busch Companies, St. Louis
Production Date: April 1, 2004
Size of Run: 150
Producer: Everbrite LLC, Greenfield, WI
Comments: Illuminated with white LEDs, this compact display was designed specifically for placement in dance clubs and nightclubs in which beer P-O-P is typically not accepted. It promoted two new Bacardi Silver flavors (Raz and Limon), original Silver and 03 to consumers between the ages of 21 and 35. Actual products were used on the piece.